Rapper Kendrick Lamar and fashion designer Willy Chavarría have joined forces to launch an exclusive limited-edition collection, which Lamar will wear during the highly anticipated Super Bowl LIX halftime show on Sunday, February 9.
The Mexican-American designer, who recently captivated audiences at Paris Fashion Week with his Tarantula collection—an homage to Latin culture—now makes his mark on the NFL’s grand finale. This collaboration between Lamar and Chavarría reflects their shared California roots, blending urban style with athletic elements.
Fashion, Music, and the Super Bowl
The collection features five unique pieces: a hoodie, a limited-edition bomber jacket (only 100 hand-numbered pieces), two t-shirts, and a pair of pants. Each garment embodies a perfect balance of streetwear and high fashion, showcasing both creators’ artistic vision.
Beyond its exclusivity, this collection has a philanthropic mission. All proceeds will be donated to organizations and individuals affected by the recent wildfires in Los Angeles.
Xaimara Coss, NFL’s Director of Consumer Products, stated, “The NFL has transformed one of the most iconic moments of Super Bowl LIX into one of the most anticipated fashion events of the season.” This initiative further solidifies the intersection of football, music, and fashion.
Kendrick Lamar’s the Standout Piece by Willy Chavarría
The collection’s highlight is a satin jacket with puffed sleeves and a slightly cropped cut, featuring “KLamar” embroidery on the chest and “g.NATIONAL” on the back—a nod to Kendrick Lamar’s upcoming Grand National tour with SZA. Other items include lightweight training shirts, mesh drawstring shorts, hoodies, and Super Bowl LIX tees featuring graphics by Felipe Mérida, including a lyric from Lamar’s song tv off: “Foot Up On The Gas But Somebody Gotta Do It.”
The Willy Chavarría x Kendrick Lamar collection will be available online starting Wednesday, January 29, with prices ranging from $55 to $750.
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