The unveiling of the LA 2028 Olympics logo revealed 35 unique designs, with contributions from celebrities like Billie Eilish and Chloe Kim.
On Tuesday, September 1st, the LA 2028 Olympics logo was officially introduced, accompanied by a list of 26 “creators” who will represent the city and the Games.
This diverse group includes 14 athletes, six of whom are Olympic champions, such as Allyson Felix, a key figure in Los Angeles’ bid for the Games. Felix, along with Simone Manuel and Alex Morgan, aims to compete in the postponed Tokyo 2020 Olympics. Other gold medalists on the list include Gabby Douglas, Michael Johnson, and Chloe Kim, along with bronze medalists Adam Rippon and Ibtihaj Muhammad. Rising boxing star Chantel Navarro is also set to make her Olympic debut at the Paris 2024 Games.
Among the Paralympic athletes featured are two-time cycling champion Oz Sánchez, four-time silver medalist in long jump Lex Gillette, and Rio Paralympian Scout Bassett. Additionally, aspiring Paralympians Ezra Frech and Jamal Hill are aiming for their first Paralympic Games in Tokyo next year.
The LA 2028 Olympics logo also features creative input from singer Billie Eilish, actress Reese Witherspoon, and YouTube star Lilly Singh, who each bring their unique perspective on Los Angeles to life through art, creating different versions of the “A” in the Los Angeles 2028 Olympics logo. Currently, there are 32 versions of the “A,” each telling its own distinct story.
The Significance of the LA 2028 Olympics Logo
The bold black L, 2, and 8 numbers form the foundation of the logo, while the “dynamic and ever-changing” A reflects “individual stories.” Fans will soon have the opportunity to create their own versions of the logo.
Janet Evans, LA28’s Chief Athlete Officer and a five-time Olympic swimming medalist, explained, “Los Angeles doesn’t fit into a single identity, and there’s no one way to represent this city. Los Angeles is defined by its people, and the LA 2028 Olympics Logo should reflect that.”
Graffiti artist and Los Angeles native Chaz Bojorquez drew inspiration from the city’s previous Olympics in 1932 and 1984 for his “A.” He remarked, “Los Angeles is unique. You can be whoever you want to be here. The best way to represent that is through art. Letters describe language, and language expresses culture—our city is evolving into a global culture.“
What do you think of the logo for the upcoming Olympic Games?
