Willy Chavarria: A Chicano Designer at Paris Fashion Week Men’s

Willy Chavarria: A Chicano Designer at Paris Fashion Week Men’s

Willy Chavarria, the influential Mexican-American designer, has reached a major milestone in his career: he will be part of Paris Fashion Week Men’s in 2025.

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Photo: DMAG

This prestigious event will mark Chavarria’s debut on the official calendar of the world’s most renowned fashion showcase. Known for his designs that fuse elements of Latin culture, politics, and identity, Chavarria has skyrocketed to the top of the fashion industry, becoming one of the standout designers of his generation.

What message does Willy Chavarria aim to convey through fashion?

Since launching his eponymous brand in 2015, Willy Chavarria has become a major figure in men’s fashion. Over the years, he has collaborated with renowned brands like Calvin Klein, Ralph Lauren, and Yeezy, but it was with his own label that his career truly took off.

In 2024, Chavarria received multiple accolades, including Designer of the Year at the Latin American Fashion Awards and the CFDA (Council of Fashion Designers of America) award for Men’s Designer of the Year.

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Photo: DMAG

At 57, Willy Chavarria reflects that this moment in his career couldn’t have come at a better time: “It’s very exciting and truly amazing,” he told WWD in a recent interview.

Chavarria’s New York-based brand focuses on bringing messages of inclusion, love, and human equality to a wider audience. His expansion into international markets is a reflection of his more inclusive and global vision, aligning with the continuous growth of his brand.

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Photo: i-D

Present in 12 countries, including key markets in Europe and Asia, his invitation to Paris Fashion Week is poised to further amplify his international visibility.

Influences in Willy Chavarria’s Designs

Chavarria has always used his platform to address social and political issues, which is evident in his collections. Influenced by the styles of pachucos, cholos, and Chicanos, his designs often include messages of inclusion, human rights, and Latin empowerment.

“Our sense of identity is what defines our relationship with the rest of the world,” he has often said. In this context, his participation in Paris Fashion Week is not only about showcasing his work but also about sending a message of unity and resilience.

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Photo: People Magazine in Spanish

The collection he will present in January 2025 reflects these values. Chavarria has mentioned that, while he won’t reveal too many details before the show, his proposal will focus on global civil rights—an issue he sees as critical given the current political climate worldwide.

I grew up in a Mexican-American environment, where most people were Mexican, and there were immigrants living in the town where I grew up. And since my parents met after desegregation, I’ve always been very aware of the politics behind race. So when I started my own brand, and just living my life, I felt it was very important to share that awareness with others, and I’ve incorporated the need for equality and recognition of Latin empowerment in all of my work,” he shared in an interview with WWD.

When Will Willy Chavarria Showcase at Paris Fashion Week Men’s?

Though New York has been his base and point of reference for years, the Mexican-American designer recognized that it was time to take this step to solidify his presence in international markets.

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Photo: People Magazine in Spanish

Chavarria’s Paris debut will take place on January 24, a pivotal day in Paris Fashion Week Men’s, where designers from around the world will gather. This event is not only a platform for showcasing his work but also an opportunity to connect with international buyers.

Fashion as a Tool for Change

Beyond his runway achievements, Willy Chavarria has become known for his inclusive approach and his ability to bring Latin culture into global fashion. Born in California in a migration-driven environment, he has been a fierce advocate for Latino rights and visibility for marginalized communities. His work is not only an artistic expression but also an act of resistance and cultural affirmation.

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Photo: BBC

It’s worth noting that as a Latino designer, Chavarria has been one of the first in New York to predominantly use models of color, which has been part of his mission to promote inclusive fashion. His brand has become an emblem of Latin culture in the United States, using fashion as a form of empowerment and visibility.

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Photo: Xmag Spain

There’s no doubt that Willy Chavarria proves that fashion is much more than a matter of trends—it’s a platform for change, inclusion, and celebrating diversity. His presence at Paris Fashion Week Men’s, a global event, is the recognition of a career that has successfully merged the political with the aesthetic, the cultural with the commercial, and the personal with the collective.

With information from WWD, Fashion United, DMAG, and BBC.

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