Next year, the first Binational Tianguis Turístico will take place in Tijuana, combining border culture with modern infrastructure and natural attractions to promote tourism.
The border city of Tijuana, in the state of Baja California, was chosen as the venue for the first Binational Tianguis Turístico to be held in 2025. This announcement was received with enthusiasm by both Mexican and American authorities, marking a new achievement in tourism promotion between the two countries.
The Tianguis Turístico, considered Mexico’s main tourism fair, will not only bring economic benefits to the region but also promote collaboration between Mexico and the United States in the tourism sector.
More than 10,000 participants are expected, including buyers and exhibitors from both countries, which will generate an estimated economic impact of 1,380 million pesos for the state of Baja California.
Baja California Governor, Marina de Pilar Ávila, highlighted the significance of this event by stating that it will be the first binational edition, where tourist attractions from both Mexico and the state of California, United States, will be promoted.
Preparations for the Binational Tianguis Turístico are already underway
The event will take place at the Baja Center, a modern convention center located in Tijuana, which has all the necessary facilities to host a fair of this magnitude.
Mexico’s Secretary of Tourism, Miguel Torruco, expressed the goal of surpassing the record of buyers from the United States and Canada, the main tourist-emitting markets towards Mexico.
Although the BinationalTianguis Turístico is organized by the next federal administration, preparations have been underway for a year in advance, from the launch of the call for proposals in September of the previous year to the official announcement of the venue on January 15th of this year.
Border tourist attractions
Baja California, with its diverse tourist destinations, offers a wide range of activities for visitors. From the beaches of Rosarito to whale watching in Ensenada, passing through the renowned vineyards of Valle de Guadalupe and the dunes ideal for extreme sports, the region promises unforgettable experiences.
Additionally, Tijuana’s hotel infrastructure boasts over 7,200 rooms, while its airport offers connectivity with 41 domestic destinations and an international flight from Phoenix, Arizona, ensuring accessibility for attendees to the Binational Tianguis Turístico.
Baja California is a gem for tourism in Mexico
Baja California is an exceptional tourist destination that combines a wide range of experiences for its visitors. Its extensive golden sand beaches and crystal-clear waters in iconic destinations like Rosarito and Ensenada attract both local and international tourists seeking relaxation and fun under the sun.
Additionally, the Valle de Guadalupe, the wine heartland of the region, offers visitors the opportunity to enjoy wine tastings, vineyard tours, and delicious local cuisine at the numerous gourmet restaurants.
The state’s nature, its charming magical towns, and its vibrant cultural life complete the offering that will be presented at the Binational Tianguis Turístico, making it a must-visit destination for those seeking an authentic and diverse experience in Mexico.
Economic boost and international projection
The Binational Tourism Market will not only benefit Baja California economically but also project the image of the state as a globally relevant tourist destination.
This event is expected to generate unprecedented business opportunities and stimulate the economic development of the region, attracting investors and entrepreneurs from the tourism sector.
The first Binational Tianguis Turístico in Tijuana in 2025 will mark a new achievement in tourism promotion between Mexico and the United States, strengthening collaboration ties and providing new opportunities for the tourism sector in Baja California.
Are you going to consider attending the Binational Tianguis Turístico?
Sources: Infotur Latam, Excelsior
